Creative Content Writer

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A Content Writer handles the ideation and creation of compelling content including website copy, white papers, blog posts, social media content, and product/service descriptions. A Content Writer is responsible for adding value by actively engaging customers/stakeholders and maintaining a cohesive brand voice. Additional tasks handled by a Content Writer may include analyzing marketing metrics and collaborating across departments in order to execute brand initiatives.

Qualifications

 

  • Bachelor’s degree in English, Journalism or related field
  • At least two years of experience writing for a B2B audience
  • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
  • Excellent writing skills, as well as the ability to communicate and collaborate effectively
  • The ability to consistently meet tight deadlines
  • Experience using WordPress, Weebly, and/or Joomla! preferred

Knowledge, Skills, And Abilities

  • Our company is in need of a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy.
  • We are looking for a content writer who can explain technical concepts clearly to a developer audience.
  • We are looking for someone who will help us expand our digital footprint and drive more value through online content.
  • The ideal candidate should have a proven track record of producing pieces that increase engagement and drive leads.
  • This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material.
  • The successful candidate should also be detail-oriented and committed to meeting tight deadlines.
  • Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience.

Essential functions

  • Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
  • Regularly produce various content types, including email, social media posts, blogs and white papers
  • Actively manage and promote our blog, and pitch articles to relevant third-party platforms
  • Edit content produced by other members of the team
  • Analyze content marketing metrics and makes changes as needed
  • Collaborate with other departments to create innovative content ideas
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Sound like you?

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